7 Tips to Building Your Blog's Readership
By Mike Seddon
Attracting traffic to a blog or a web site is challenging enough. So
from the very beginning, when you start to see visitors coming to
read your blog, be sure that they feel comfortable to stick around.
And there are a number of ways you can help them to do just that.
Here are seven vital ingredients
for building a successful blog with a loyal following.
1. Publish Regularly.
As your readers become familiar
with the frequency of your posts, it will influence their visiting
behavior. If your readers know that you post fresh content every
day, they will probably come every day to read it. If they know you
post on Mondays, Wednesdays and Fridays, that's when they will come.
2. Stay on Topic.
Stick to your niche. If your blog
doesn't have a niche, give it one. Readers like blog's that are
focused on a particular theme or topic. If you have no theme and
just post about anything, then readers are less likely to become
passionate about your blog and will probably move on to somewhere
else.
3. Use Meaningful Titles in Posts.
This not only announces clearly
what the post is about, but it will help people navigate your blog
and also influence your ranking with search engines.
4. Interact With Your Readers.
Think of your blog like a
conversation. You post. Readers comment. Be active and be positive
as you interact and converse with your readers.
5. Highlight Your Best Posts.
Don't let your best posts get lost
in your archives. It’s always a good idea to link to your best posts
from a ‘best posts’ category on the main page.
6. Provide Good Navigation to Popular
Pages
If you help people find the key pages within your blog, their visit
will be a much more enjoyable experience.
7. Avoid Not Posting for Extended
Periods.
If someone visits your blog and
discovers that the last post was three weeks ago, they will probably
be disappointed. If you don't post, people may give you the benefit
of the doubt and come back on a few days to check, but you better
believe they will lose interest quickly if you fall out of your
regular schedule and stop posting.
There you have it. Seven little tips that will make a big difference
to your blog's readership. It's not rocket science. It's just using
some common sense when posting and interacting with your readers.
Mike Seddon is a
writer, entrepreneur, and webmaster. He is the author of the popular
e-book, ‘How to Build a Money Making Blog’, available from
http://www.MoneyForBlogging.com
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